Let’s face it, being an educator is not an easy job. And sometimes it can be scary, where you feel as if any moment your program could be cancelled due to budget cuts. So what is a teacher to do?
Believe it or not, marketing yourself is what the best teachers do and are probably viewed as more valuable because the boss sees you in a video that in turn makes her or him value you more, That’s why creating videos is useful. You can either make it yourself or get help from groups like Home Business Achievers.
We cannot stress enough that your videos must be done using a great script. If you search you will be able to find material that will help you in writing your video script. Or of course Home Business Achievers can help you with that. You need to think of your script as being a sales page. A sale page first attracts the reader and then shows your audience what you can do for them.
You need to stress in your script how you are different from everyone else, so their best bet is to sign up with you.
The first thing you must do to embark on this creative business strategy, is to be TRULY clear on what you niche is and who in that niche is your ideal customer. What we are saying is that unless you know exactly who you are trying to reach and the reason that they need you, you will likely not succeed.
Put a lot of thought into this part of the process. Be lucid and put yourself in their shoes. What are they in need of right now and are therefore searching the web for it? Your perfect customer is searching for YOU!
And the clearer you can get about who is the right fit for you, the more you will be able to make sales. If you are not working the right strategy, your whole marketing campaign will fall apart regardless of how hard you try. You need to know EXACTLY who you are trying to connect with and why you are the cure to their disease.
You need to be the doctor they are searching for who can make them better because they are desperate right now to solve the problem that only you can solve for them. You will have better results if they are in pain and you can diminish that pain for them. How do you offer them hope so that they choose you rather than many who are on the web right now? Get a leg up on you competitors by being clearer than them on who they, like you, are trying to reach.
As you can see from the prior paragraph, there are two basic approaches to selling your products and services.
- Curing their disease.
- Giving them hope.
One of the easiest way you can begin working on your video once you know who you are trying to reach is to use one of the free online services we mentioned earlier that offer you images at no cost that can be used by you without having to pay them a fee. How you use this service can be as a way of you storyboarding what you are doing content-wise with your video.
On the free images site you will literally select one image after another, numbering them of course, so that they visually tell the story of what you are working to get in front of your audience to show them you are who they are looking for. Is that you need large sized photos. If you use small photos or images it will look bad in your video and will lower the chances of you succeeding.
Needless to say, these same videomaking tips can be used when you create an educational video!