How to figure out who your niche audience is

Putting it in context.

For those of you who have found yourself on this, the Big Apple Awards site, for the first time, to give you some backstory, the Big Apples Awards is the outgrowth of the now closed after ten years, annual awards event known as the Platinum PIAs. The premise of the PIAs was to recognize those who are making a difference in their communities. Based primarily in Northern Manhattan, including the Inwood and Washington Heights neighborhoods, the PIAs had a meaningful run for a decade and presented awards to neighborhood store owners, artists, institutions, and educators, just to mention a few kinds of New Yorkers. The mission of recognizing educators has continued in the form of the Big Apple Awards.

Educators to Education to eBooks

We mentioned educators because you could say that in a manner of speaking, we are doing an education experiment by showing you an excerpt from a nonfiction and instructional eBook that is being written though a collaboration of some of the folks involved in the Platinum PIAs and now with the Big Apple Awards.

The mission of the eBook.

The mission of the eBook is to empower business owners and those who are considering starting a business by providing them with step-by-step plans to be able to promote their businesses and other projects more effectively. Hopefully, you the reader will find the following excerpt from the eBook helpful. The book is about niche marketing and the preview is here:

Start on a human level.

Statistically, human beings are much more likely to make a purchase of something that relates to defining who they are and what their needs, wants and desires are. This is the magic of niche marketing because it is marketing that appeals to one or more of a variety of dissimilar categories and characteristics that are also known as niches.

Find as many specific and unique characteristics of how your ideal customer sees themselves as and respond to. Below are some characteristics to choose from to help you, as a plan user, to continue to evolve and develop your own step by step strategic plan. This list is by no means complete and there are many more dimensions and interests of human beings Do any of these items match your niche audience:

Profession, Needs, Lifestyle, Behavior, Culture, Activities, Hobbies, Occasion, Philosophy, Habits, Style, Geographic Area, Environmental, Fitness, Health, Computers, Technology, SaaS and Software, Tourism, Travel, Music, Fashion, Pets, Astrology, Alternative Energy, Alternative Beliefs, Traditional Beliefs, Job Opportunities, Business, Products, Services, Dating, Language, Education, Kids, Family, Parenting, Self Help, New Age, Entrepreneurship, Theater, Entertainment etc.

List all your products and/or services that you will sell online.

This always a good exercise to remind yourself of what it is that you need to sell to your niche audience.

Next to each of the items you have listed, write a description of how and why this item is beneficial for use by members of your niche audience.

The reason that this is important is because the benefits of your products and/or services are the various motivations that your niche audience members will have which is why they are searching for you.

Next to each “benefit” that has been designated to a specific product and/or service, write one sentence that describes why this benefit is highly motivating to your niche audience.

Each of your products and/or services must bring about a strong motivation in the minds of your niche audience. For you to maximize the sale potential for each of your items they must have something different about them that is of value and is not possessed by your competition.

Write a paragraph to your future “leads into customers” as to how your products and/or services have something incredibly special that is quite different from what all the others offer and why this is a strong and especially significant difference that results in tangible benefits to the customer not available anywhere else.

Awards or Education?

Change of Plans

We considered creating a new awards show (Big Apple Awards) that would put a positive spotlight on those who are outstanding educators. Our plan was to celebrate teachers who were making a difference in the lives of their students, their communities and beyond. But as we delved deeper into the process of developing of a new awards show, we realized that after 10 consecutive successful years (2010 – 2019) of producing the likeminded Platinum PIAs Awards, it might ultimately be the time to put doing awards shows to rest.

Removing the Obstacles

We considered that maybe we could have a bigger impact doing good by helping others who have a community mission to succeed. In other words, rather than implementing an award show we could possibly make more of a difference by concentrating on those, who due to COVID-19 and its variants, needed education and communication tools to face these obstacles that stood between them and earning a good living.

Stress Relief

Because of our personal connection to the magic arts in entertainment, we decided that helping magicians became more successful would be our first focus. In addition to amazement and being astonished that comes with the experience of watching a conjurer, we believe that magic makes people happier. Many of us here in New York and beyond enjoy being mystified. It is fun, relaxing and a way to get rid of the stress and to just let go. Shed the tension, if only for the length of a magic performance or maybe even longer.

The Wall of Technology

We believe that magicians make a difference in the lives of those who discover what it feels like to view jaw dropping tricks and effects. So, we partnered with the website called Web Design Magician that is another website in the Blog Coalition of nearly 60 websites and is sponsored by “USA Make a Difference.” The first thing that Web Design Magician did was to write a blog post on their site that lays bare the problems that magicians are having by not being able to do any in-person magic shows due to the restrictions caused by COVID-19 and its variants. Magicians are faced with having to figure out ways to make a living through performances via Zoom, Google Meet and other video chat communication platforms.

Yianni Stamas Examines What January 4th is Now Known As

A Special Day

The Big Apple Awards recognizes those who have made a difference throughout history. Today, January 4, is the date of Louis Braille’s birthday. The United Nations recently made today’s date offically to be known as World Braille’s Day because Louis Braille invented Braille which is the method by which blind people are able to read.

He Made a Big Difference

Unfortunately Louis Braille didn’t live to have the opportunity to see just how useful his invention turned out be. Louis Braille died in 1852, and it wasn’t until two years passed that the school he had attended earlier, began to teach Braille to students. Louis Braille indeed made a difference!

Bringing Our Country Together


Although it seems impossible, if everyone was to focus on giving in a bit on their views and in some cases hate, we can transform the country.

The People Speak?

We are hoping that tomorrow you get out and vote. We know we will. Some say “why vote?” The answer is obvious. The reason to vote is that on some level the people have an opportunity to speak.

The Manhattan Point of View

Many of us here in the big apple are united. It seems that New Yorkers see eye to eye on many things, unlike some other states. Why? It seems to stem from a united Manhattan, NY. Yes our beautiful city is going through issues but we are confident that Manhattan-ites will do the right thing tomorrow. How about you?

Teachers Promote Yourselves!

Let’s face it, being an educator is not an easy job. And sometimes it can be scary, where you feel as if any moment your program could be cancelled due to budget cuts. So what is a teacher to do?

Believe it or not, marketing yourself is what the best teachers do and are probably viewed as more valuable because the boss sees you in a video that in turn makes her or him value you more, That’s why creating videos is useful. You can either make it yourself or get help from groups like Home Business Achievers.

We cannot stress enough that your videos must be done using a great script. If you search you will be able to find material that will help you in writing your video script. Or of course Home Business Achievers can help you with that. You need to think of your script as being a sales page. A sale page first attracts the reader and then shows your audience what you can do for them.

You need to stress in your script how you are different from everyone else, so their best bet is to sign up with you.

The first thing you must do to embark on this creative business strategy, is to be TRULY clear on what you niche is and who in that niche is your ideal customer. What we are saying is that unless you know exactly who you are trying to reach and the reason that they need you, you will likely not succeed.

Put a lot of thought into this part of the process. Be lucid and put yourself in their shoes. What are they in need of right now and are therefore searching the web for it? Your perfect customer is searching for YOU!

And the clearer you can get about who is the right fit for you, the more you will be able to make sales. If you are not working the right strategy, your whole marketing campaign will fall apart regardless of how hard you try. You need to know EXACTLY who you are trying to connect with and why you are the cure to their disease.

You need to be the doctor they are searching for who can make them better because they are desperate right now to solve the problem that only you can solve for them. You will have better results if they are in pain and you can diminish that pain for them. How do you offer them hope so that they choose you rather than many who are on the web right now? Get a leg up on you competitors by being clearer than them on who they, like you, are trying to reach.

As you can see from the prior paragraph, there are two basic approaches to selling your products and services.

  1. Curing their disease.
  2. Giving them hope.

One of the easiest way you can begin working on your video once you know who you are trying to reach is to use one of the free online services we mentioned earlier that offer you images at no cost that can be used by you without having to pay them a fee. How you use this service can be as a way of you storyboarding what you are doing content-wise with your video.

On the free images site you will literally select one image after another, numbering them of course, so that they visually tell the story of what you are working to get in front of your audience to show them you are who they are looking for. Is that you need large sized photos. If you use small photos or images it will look bad in your video and will lower the chances of you succeeding.

Needless to say, these same videomaking tips can be used when you create an educational video!

Apple for the Teacher?

The Big Apple Awards is the educational division of the Home Business Awards. One of the things that we encourage educators from all over America to do is to potentially work the ideas of entrepreneurship and home based businesses into their curriculum if these topics are not already. The truth of the matter is that we live in a different world from less than half a year ago.

The workplace has changed a lot. This includes remote workers and those that got laid off or lost a business, usually because no solution was found for “Digital Transformation. Wikipedia describes Digital Transformation as as

“…The use of new, fast and frequently changing digital technology to solve problems. It is about transforming processes that were non digital or manual to digital processes.”:

There has always been a need, especially in high schools, for a business focus from an entrepreneurial approach. For whatever reason this area is frequently ignored by educators. This is, quite frankly, a travesty. Remote learning needs to have a focus on entrepreneurship and online marketing!

Is it Possible for Someone to Do Good Deeds and still Want Fame?

As the Story Goes…

If you believe all the hype early in her career, Mariah Carey had one thing on her mind when first starting. Fame, more fame, and did we mention fame. Now she is giving back through getting involved in charities such as Aid Still Required, Elevate Hope Foundation, American Stroke Association and many more.

Is Leveraging Fame Okay?

A question that has been asked over and over is whether or not celebrities are leveraging their fame when they do good deeds to look cool, or is it truly to make a difference? DIYdigi, the marketing agency, analyzes this question along with others in their latest blog entry seen here.

Giving Back

We believe it is possible for those with fame to give back, even though “giving back” can become an opportunity to celebify one’s self.

The Balance

So is it possible for someone to do good deeds and still want fame? The way we look at it is that celebrities are likely making a difference as a photo op to be seen making a difference. But that’s okay. That’s their psychologic hang up. It’s all fine if those in need are truly helped! So thanks for using your fame for the right reasons Mariah!

Please Submit Awards Nominations to US Make a Difference

An Outgrowth

If you were not notified about this via email, the game plan at this point in terms of how to nominate someone for an award, is to go to the source. The “Big Apple Awards” are now a subsection under the jurisdiction of “US Make a Difference” Awards.” For those of you who remember “NYC Make a Difference,” “US Make a Difference is an outgrowth of that.

The Dove

And yes, ANYONE who has made a profound difference in a positive way can be a candidate for nomination to possibly win a “US Make a Difference” Award, known as “The Dove.” The Academy Awards has the Oscar and the US Make a Difference Awards have the Dove!


Quite frankly, you can even nominate yourself if you have confidence in having made a difference in the US in some way.

Confusion in the Big Apple

Because They Can

We lovingly call our city “The Big Apple” which is also why the name is in what we call our awards show. But as of late we have been going through confusing times. Why is this happening? Why now? It doesn’t make any sense other than it is being done by the perpetrators because they can.

An Unpredictable Tragedy

Of course how this actually started was an honorable seeking of change. Here in Manhattan we were very thumbs up about this and supportive as well. But the message suddenly changed and it wasn’t the fault of the messengers.  It was an unpredictable tragedy.

Praying for Better Times

This is a difficult time in the Big Apple, unprecedented. We were just starting to get our footing in response to the virus when along came a message and then a second message. There is a feeling among residents of Manhattan that it is not safe to go outside, so now we are housebound for two reasons. We pray for better times.

Big Apple Awards: Slice the Educational Apple

Studies Via Computers

No matter how you slice it, the Big Apple Awards is an awards show committed to honoring those who have taken the path of education. Especially today this is a challenging path because of the need for remote education. Kids in NYC are not going to an actual school building but rather are getting their studies from teachers via computer.

Captivating Students

To us this shows that all educators in Manhattan, NY and beyond, are people who are going above and beyond. We consider them to be heroes. It is not easy to totally recalibrate how you teach. It is hard enough to grade all the papers and do the work that educators do. Now added to the mix is having to do this in a way that captivates students and keep them interested in their studies.

Making a Difference

It really is quite amazing what is going on here in New York in terms of education. It is a collaboration between educators and students. Both sides are doing their best to keep education in the city on track. It is going to be challenging to figure out who the winners are, because regardless of how you slice it, they are all making a difference.